Handmade lures, built in the shop.
I’m Alex. I make fishing lures by hand—then I film the builds in two flavors: sped-up montages and real-time sessions with the good background shop noise.
Latest build
Perch Series 1 – Frosted White Jerkbait Lure
Channel
If you’re here for vibes: the real-time videos are basically “ambient workshop TV,” but with lures.
Latest video
Videos
Build process, testing, tweaks, and the “that’ll work… probably” moments.
What you’ll see
Two formats, same goal: lures that look good and fish better.
Montage builds
- Fast, satisfying progress
- Paint, hardware, assembly—tight cuts
- Great if you want the “how it’s made” arc
Real-time shop sessions
- Full-length builds (no teleporting)
- Natural shop sounds and steady pacing
- Good background viewing while you do your own thing
Theme
Handmade lures, built with care—because fish deserve artisanal deception too.
Shop
When you’re ready to fish the builds instead of just watching them.
Native Water Lures
Handmade lures crafted by Alex.
Contact
Questions, requests, or “please make one in the exact color of a regretful pumpkin.”